Think back to the last time you wanted to buy something online and found yourself at a checkout page. Chances are that you saw a plethora of payment options on the said page; PayPal, debit card, credit card, Monzo, ApplePay, Samsung Page, and maybe even ClearPay. The truth is that consumers are spoiled for choice when it comes to how they pay for their goods and services.
This is thanks to the many options on the market that only seems to increase each year. For a consumer, this means endless choice, but what does it mean for a business owner?
The Backend of the Payment World
What a customer sees when they make a payment from an e-commerce platform and log onto the checkout page is usually a summary of their purchase followed by a number of icons for the various payment options available to choose from. Behind all of that, however, is a complex backend.
All payments from the various options will need to be accounted for and categorized by the e-commerce owner. Even before this takes place, the business owner will need to configure their site to allow for multiple payment options and this, if done manually and individually, can be expensive and time-consuming.
But it must be done due to the changing landscape of e-commerce. As more and more consumers begin to use new and innovative payment options, they expect to see these options widely accepted by businesses they choose to patronize. Take the rise of services like ClearPay which allows consumers to pay for goods and services in interest-free installments.
As these have become more popular, consumers will get used to seeing them as an option on e-commerce websites. If yours doesn’t embrace such payment options soon enough, you risk looking outdated and missing out on potential customers from all over the world. This is where Rocky Road comes in.
Rocky Road Revolutionizing Payments
Practically every issue that e-commerce entrepreneurs face with payment processing is addressed in Rocky Road’s business model. First, the Rocky Road plugin allows for the onboarding of up to 30 different payment options from debit cards to digital wallets. This onboarding process is not time-consuming either and Rocky Road can be integrated onto a site within an hour.
Furthermore, multiple currencies are supported on the interface which opens businesses up to international consumers rather than strictly local ones. Rocky Road can be used with sites based on the major programming languages and site builders and it also works with multiple languages.
Site owners can decide to use as many of the 30 payment options as they want and for businesses that offer subscription-based products and services, Rocky Road’s design helps them process payments as well. Rocky Road’s dashboard offers real-time information on current activity including fraudulent payment attempts to keep the owner in the know.
In terms of pricing, Rocky Road offers monthly and annual plans as well as custom options that can be designed to the specifications of the business in question. The benefit of all of this is that it takes over a majority of the backend work that the business owner would have to do themselves and offers it in a simple-to-use manner.
Over time, services like Rocky Road will become the norm in response to the growing demand for more payment options from consumers and more ways to offer payment options from business owners. Thankfully, business owners will be able to make a smoother and more efficient transition to offering more payment options thanks to services like Rocky Road.